AFL cosmetic display creates a ‘wow’ factor by combining graphics, light, color, texture and sleek cabinetry
Store designers today recognize that striking design is more important than ever to attract customers into their cosmetic display aisles and improve sales of new and existing products. AFL Display is helping to create exciting moments for customers by designing elegant and unique cosmetic display fixtures that help retailers and product merchandisers distinguish their products.
A perfect example of AFL’s expertise in this sector, the company was hired to re-make the cosmetic display counter within the Fashion Fair department at Macy’s flagship store in New York City. Employing one of the top trends in cosmetic display design today, lighting was integrated in a series of rear-lit cubes with a custom-formed logo, creating an effect that attracts attention without distracting from the product. Armed with only a client sketch, AFL Display was able to complete the project within just two weeks - on time for the store opening.
AFL’s diversity allows the company to integrate a variety of materials into its cosmetic display counters, including acrylic, wood and metal, plus full graphics. Everything AFL produces is made-to-order, completely customized, and guaranteed to arrive on time and on budget
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